01 / INTRODUCTION

Saloni
Vaishnav.

Bengaluru, India

Open to Opportunities

GTM Leader. Demand Generation.
AI-Powered Growth. B2B SaaS.

8+ years building markets — not just campaigns —
across India and APAC.

View Work ↓linkedin.com/in/salonivaishnav ↗
$0M+Pipeline Influenced
0%YoY Revenue Growth
0M+Dormant Users Activated
0%CAC Reduction

Philosophy

“I build AI-first GTM engines that create markets — not just campaigns. I think upstream: before the brief, before the campaign, before the sales team knows what to ask for. I use LLMs — Claude, Gemini, GPT — as thinking partners embedded across the GTM workflow. Not for content shortcuts. For sharper ICP clarity, faster competitive reads, and compressing positioning decisions that used to take weeks into hours.”

How I Work

  • Full-funnel ownership: demand gen → lifecycle → sales enablement
  • AI-first workflows across ICP, positioning, campaign architecture
  • Data-driven: CAC, MQL→SQL, pipeline attribution, share of voice
  • Regional fluency: India, South Asia, SEA, APAC
02 / WORK

Experience

Independent GTM & Demand Generation Marketer

Nov 2025 – Present

Bengaluru

GTM Advisor & Demand Generation Consultant

Advising B2B Enterprise SaaS companies on GTM strategy, demand generation, and market expansion across India and APAC. AI-powered workflows across ICP development, competitive positioning, and campaign architecture.

Payoneer

Dec 2022 – Nov 2025

3 years

Bengaluru

Marketing Manager, APAC

  • Led India and APAC GTM for cross-border payments across 6 markets → $3M+ influenced pipeline, 21% YoY revenue growth
  • Built VIP Connect executive program (Mumbai, Pune, Bangalore, Hyderabad, Delhi, Kolkata, Manila) → 31% YoY acquisition growth, 11% retention improvement
  • Owned $1.4M regional budget; reduced CAC by 35%; improved MQL→SQL from 63% → 74%
  • Launched SPARK lifecycle program activating 2M+ dormant users across 6 APAC markets → $1.8M incremental revenue
  • Repositioned brand from ecommerce payments to full-stack SMB fintech; Share of Voice: 39% → 49%

Deep Rooted.Co

Feb 2022 – Nov 2022

Bangalore

Marketing Manager

  • Led 0→1 GTM for new market (Chennai) → 2,000 first-day conversions
  • Multi-channel launch: Meta, Instagram, YouTube, influencer, offline → 90K+ views, 500 orders in week 1

Global Talent Track

Nov 2019 – Jan 2022

Pune

Marketing Lead

  • 42% increase in qualified leads via demand programs (paid media, content, webinars, community)
  • ABM infrastructure: target account messaging, persona content, sales enablement → 30% website traffic uplift

Bennett Coleman & Co.

Dec 2017 – Nov 2019

Pune

Brand Marketing Executive — Times Group

  • 6.5% subscription growth via national brand campaigns; ₹2 Cr+ budget ownership
  • Led Times Literature Fest, Times Celebrate Pune, Happy Streets

Jaro Education

Apr 2017 – Nov 2017

Pune

Assistant Marketing Manager

B2B partnerships and lead generation for executive education. Corporate partnerships: Vivanta by Taj, Angel Broking, Behr Paints.

03 / CAPABILITIES

Skills & Tools

GTM & Strategy

  • Go-to-Market Strategy
  • Demand Generation
  • Product Marketing
  • ABM
  • Lifecycle Marketing
  • Pipeline Generation
  • Market Expansion
  • Brand Repositioning

Execution

  • Paid Media (Google, LinkedIn, Meta)
  • Content Marketing
  • Field Events
  • Webinars
  • Community-Led Growth
  • Influencer Programs
  • Sales Enablement
  • Lead Scoring

AI & Tools

  • Claude
  • GPT
  • Gemini
  • AI-Powered ICP Development
  • Competitive Intelligence
  • Campaign Architecture
  • Analytics & Attribution

Languages

  • English (Full Professional)
  • Hindi (Full Professional)

Markets

  • India
  • South Asia
  • SEA
  • APAC (6+ markets)
04 / CREDENTIALS

Education & Certifications

Education

  • IIM KozhikodeExecutive Program in MarketingDec 2024 – Mar 2026
  • IBS PuneMBA, Marketing2015–2017
  • Devi Ahilya VishwavidyalayaB.Com2012–2015

Certifications

  • AnthropicAI Fluency Framework & FoundationsMarch 2026
  • GoogleDigital Marketing & Ecommerce
  • Generative AI for Digital Marketers
  • Social Media Marketing — Strategy & Optimization

Get in touch

Let’s build
something.

Open to GTM advisory, full-time leadership roles, and collaborative projects across B2B SaaS, fintech, and AI.

Connect on LinkedIn ↗